roofing company before result
roofing company after result

About Project

Our client, a roofing company, approached LeadSEO with the goal of increasing their online presence and generating more leads through organic search. The project involved creating a brand new website from scratch and optimizing it for search engines to achieve top rankings within a short timeframe.

Organic Leads for roofing contractors
Organic Leads for roofing contractors by leadseo

Our Task Was

  • Design and develop a responsive and user-friendly WordPress website.
  • Conduct thorough keyword research to identify high impact search terms.
  • Implement on-page SEO strategies to optimize content and metadata.
  • Create high quality, relevant content tailored to the roofing industry.
  • Develop and execute an off-page SEO strategy, including link building.
  • Monitor and analyze website performance to ensure ongoing optimization.
roofing website case stud
roofing website keywords case study


WordPress Setup

  • Installed and configured WordPress with a suitable theme and essential plugins.
  • Ensured the website was mobile-friendly and had a fast loading speed.

Keyword Research

  • Identified primary and secondary keywords relevant to the roofing industry.
  • Focused on long-tail keywords with lower competition to gain quick traction.

On-Page SEO

  • Optimized page titles, meta descriptions, headers, and image alt texts.
  • Created SEO-friendly URLs and improved internal linking structure.
  • Ensured all content was engaging, informative, and optimized for the target keywords.

Content Creation

  • Developed high-quality blog posts, service pages, and location-specific pages.
  • Used a mix of text, images, and videos to enhance user engagement.

Off-Page SEO

  • Implemented a strategic link-building campaign to acquire high-quality backlinks.
  • Engaged in local SEO practices, such as creating and optimizing Google My Business listings.

Monitoring and Analysis

  • Used tools like Google Analytics and Search Console to track website performance.
  • Regularly reviewed keyword rankings and made adjustments as needed.

roofing website page speed
action plan


Within just two months, the roofing website achieved remarkable results:

The website ranked on the first page of Google for several high-impact keywords. Organic traffic increased by 150%, leading to more inquiries and business opportunities. The link-building efforts contributed to a higher domain authority. Visitors spent more time on the site, with lower bounce rates and higher conversion rates.


This project demonstrates the effectiveness of a well-planned and executed SEO strategy. By focusing on both on-page and off-page optimization, we were able to achieve significant improvements in a short period. The client’s roofing website not only ranks well but also attracts and engages potential customers, driving business growth.