Roofing Company Case Study by LeadSEO
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Local SEO is a powerful strategy that optimizes your online presence to attract customers searching for businesses near them. Imagine potential customers typing “[your service] near me” into Google local SEO to ensure your business appears prominently in those results.
This means a higher chance of them finding you, visiting your website, or even walking through your doors. By targeting local keywords, building citations, and managing your Google My Business profile, local SEO drives qualified leads and strengthens your brand within your local community.
With a strong local SEO presence, your business becomes more accessible to potential customers within your vicinity. This translates to a direct increase in foot traffic to your physical location, ultimately leading to more sales and business growth.
By strategically optimizing your website and online presence for local search terms, we attract highly relevant customers actively searching for what you offer. This targeted approach ensures you reach the right audience, maximizing the potential for conversions and customer acquisition.
Local SEO strategies implemented by our experts ensure your business appears prominently in local search results, including Google Maps and organic search listings. This means more potential customers searching for products or services like yours in your area will discover your business, significantly increasing your online visibility.
Local SEO goes beyond just rankings. Our comprehensive services include online reputation management, ensuring your business receives positive reviews and builds trust with local customers. This fosters a strong brand image and encourages repeat business.
LeadSEO provides comprehensive reports and analytics, allowing you to track the impact of your local SEO efforts and measure the success of your campaigns. This data approach ensures you can continuously optimize your strategy for maximum results.
Compared to traditional marketing methods like print advertising or billboards, local SEO offers a highly cost effective way to reach your target audience. By optimizing your online presence, you attract customers who are already actively searching for what you offer, leading to a higher return on investment.
With our local SEO consulting service, you’ll have a committed SEO consultant who will serve as a reliable resource. They will thoroughly examine your company’s objectives, target market, and competitive environment to develop a customized road map for local SEO success.
Local business citations are like gold. They’re crucial for establishing your business’s online presence and increasing local search visibility. But what exactly are they, and why are they so important?
What are Local Business Citations?
Local business citations are essentially mentions of your business name, address, and phone number (NAP information) on websites and online directories across the internet. These citations can appear in various places, including:
Uncover the hidden potential of your website for local search dominance. Our comprehensive Local SEO Audit meticulously analyzes your current local SEO standing, pinpointing areas for improvement and missed opportunities. We’ll delve deep into your competitor landscape, identifying their strengths and weaknesses, to craft a winning local SEO strategy tailored to your business.
Target the right local keywords that drive qualified leads. Our in depth keyword research goes beyond just search volume. We identify the most relevant local keywords with high conversion potential, ensuring your website attracts customers actively searching for businesses like yours in your area.
Your Google Business Profile (GMB) is your online storefront, and Leadseo can help you optimize it for maximum visibility. We’ll claim, verify, and manage your GMB profile, ensuring it showcases your business with high quality photos, positive customer reviews, and up to date information. This prime spot in local search results will attract more local customers and boost your local search ranking.
Turn your website into a local SEO powerhouse. Our on page optimization service meticulously fine tunes your website content, title tags, meta descriptions, and headings to seamlessly integrate relevant local keywords. This ensures search engines understand the services you offer and your location, propelling your website towards the top of local search results.
Manage your local franchise presence with ease. Leadseo’s Franchise SEO service provides a centralized approach to optimizing your entire franchise network for local search success. We’ll establish consistency across all franchise locations, ensuring each location benefits from strong local SEO and attracts a steady stream of local customers.
Earn valuable backlinks and elevate your local authority. Our link building strategies focus on acquiring high quality backlinks from reputable local websites and industry specific publications. These backlinks signal trust and credibility to search engines, further boosting your local search ranking and website visibility.
Get seen everywhere local customers search. Our Business Citation Management service ensures your business name, address, and phone number (NAP information) are consistent and accurate across all relevant online directories and local websites. This widespread online presence strengthens your local SEO foundation and increases the chances of local customers finding your business.
Build trust and cultivate positive online sentiment. Leadseo’s ORM service helps you build a strong online reputation by encouraging satisfied customers to leave positive reviews and addressing any negative feedback promptly and professionally. This fosters trust and positions your business as a reliable and trustworthy choice in your local market.
Our experienced content writers craft compelling content optimized for local search. We’ll create content that resonates with your target audience, educates them about your services, and establishes you as a thought leader in your local industry. This valuable content not only attracts local customers but also improves engagement and keeps them coming back for more.
Transform website visitors into loyal customers. Leadseo’s CRO services optimize your website to convert more local leads into paying customers. We analyze user behavior and identify conversion roadblocks, then implement strategic changes to make it easier for visitors to take action. This may involve clear calls to action, streamlined contact forms, or targeted landing pages, all designed to maximize conversions and boost your local business growth.
Reach your ideal local customers instantly. We develop targeted PPC campaigns on platforms like Google Ads to get your business seen by high intent local searchers. By strategically managing your PPC budget and focusing on relevant local keywords, we ensure you reach the right audience at the right time, driving qualified leads and immediate results for your local business.
Craft a website that’s a magnet for local customers. Leadseo offers comprehensive web development services to create a user friendly, mobile responsive website that showcases your business in the best light. A well designed website optimized for local search will not only improve your local SEO but also provide a seamless user experience, converting visitors into leads and fostering long term customer relationships.
We begin by conducting a comprehensive local SEO audit to assess your current online presence. This includes analyzing your website, Google My Business profile, online listings, and competitor rankings. Based on the audit findings, we’ll develop a customized local SEO strategy tailored to your specific business goals and target audience.
Identifying the right keywords is crucial for attracting qualified local leads. Our team will conduct in depth keyword research to uncover relevant local search terms your target audience is actively using. We’ll then integrate these keywords strategically throughout your website content, title tags, meta descriptions, and online profiles.
Citations are mentions of your business name, address, and phone number (NAP) across various online directories and websites. Our local SEO specialists will build and manage your citations across high authority local directories, ensuring the consistency and accuracy of your NAP information. This strengthens your local SEO foundation and increases your local search visibility.
Creating high quality, locally focused content that resonates with your target audience is essential. Our team will craft engaging content optimized for local search, including blog posts, landing pages, and social media content that showcases your expertise and establishes you as a trusted local resource.
Local SEO is an ongoing process. We’ll track your progress through regular reporting, analyzing key metrics like website traffic, keyword rankings, and customer engagement. Based on this data, we’ll refine your local SEO strategy and make adjustments as needed to ensure continuous improvement and optimal results.
Schedule a Free 30 to 60-minute Consultation Call with LeadSEO Experts.
In today’s digital landscape, a strong online presence is no longer a luxury, it’s a necessity. At Leadseo, we understand the unique challenges faced by UK businesses, and we’re dedicated to helping you achieve online success.
We’re not just another SEO agency; we’re a team of passionate digital strategists driven by five core principles that ensure exceptional results for our clients.
We believe in the power of a unique approach. Our team combines cutting-edge SEO tactics with creative thinking to deliver exceptional results that go beyond the ordinary.
The world of SEO can be complex. We take the guesswork out of the equation, developing clear and effective strategies that are easy for you to understand. We’ll keep you informed every step of the way, ensuring you’re always in the loop.
We’re so confident in our abilities that we stand behind our work with a results guarantee. We’ll work tirelessly to achieve your SEO goals, from increased website traffic to improved search rankings.
We know that money is an important consideration. Competitively priced local SEO services with a great return on investment (ROI) are available from Leadseo. Together, we’ll work closely to develop a plan that suits your spending limits and business goals.
Making decisions according to data is key to local SEO performance. You’ll get through Google Analytics reports that offer valuable information on user behavior, website traffic, and local search ranking. We’ll convert this data into useful insights so you can maximize your local SEO strategy’s performance.
We will create a personalized action plan that targets the unique potential in your local market and responds to your specific requirements. We can be sure that in line with our data driven strategy, we’ll focus on the strategies that will have the biggest effects on your local SEO success.
A dedicated local SEO consultant who understands your businesses and target market will be available to assist you. Schedule consultations so that you may go over the strategy, ask questions, and receive professional help through the process. We are available to assist you at all times.
You will receive regular monthly data on website traffic, lead generation, and ranking improvements connected to your local SEO performance. To guarantee openness and keep you informed about our local SEO efforts, we’ll go over these reports in detail with you.
Local SEO is only one part of the local digital marketing puzzle. Leadseo offers a comprehensive suite of local digital marketing services, including PPC advertising, social media marketing, and content creation, all designed to improve your online visibility and cooperation. We can be your one stop shop for all your local digital marketing requirements.
A unique Local SEO Guide will be sent to you, packed with best practices and useful data to help you understand local SEO and how it impacts your business. Additionally, we’ll provide you access to ongoing education resources so you can stay up to date on the most recent methods and trends in local SEO.
We start the process with a thorough Zoom meeting with your personal SEO consultant. We can discuss your business goals, target market, and the marketplace during this meeting. Together, we’ll create a successful local SEO plan that will develop your company sustainably and attract more local customers.
Best for small business
Includes:
✅ No Contract
✅ Free Web Development
✅ Dedicated Local SEO Expert
✅ 120 Hours SEO Work per Month
✅ Optimization for 1 Location
✅ Up to 7 Keywords
✅ Competitor In-Depth Audit
✅ On-Page Optimization
✅ Off-Page Action Plan
✅ Basic Press Release Campaign
✅ Schema Markup
✅ Local SEO Audit
✅ 8 Local Directories Submissions
✅ Article Creation & Marketing (1 per month)
✅ Landing Page Content Creation
✅ Service Page Content Creation
✅ Essential Pages Content Creation
✅ Social Media Setup & Optimization
✅ Optimization for 1 Landing Page
✅ 1 Powerful Backlinks
✅ Google Business Profile Management
✅ Technical Optimization
✅ Speed Optimization
✅ CitySearch Local optimization
✅ GSC & GA4 Setup
✅ 1 Year Support
✅ Monthly Reporting Calls
❎ Customer Review
❎ Blog Posting To GMB Account
❎ Guaranteed Leads in 60 Days
❎ Google Ads Management (For Instant Customer Leads)
Best for medium-sized business
Includes:
✅ No Contract
✅ Free Web Development
✅ Dedicated Local SEO Expert
✅ 180 Hours SEO Work per Month
✅ Optimization for 2 Locations
✅ Up to 15 Keywords
✅ Competitor In-Depth Audit
✅ On-Page Optimization
✅ Off-Page Action Plan
✅ Standard Press Release Campaign
✅ Schema Markup
✅ Local SEO Audit
✅ 15 Local Directories Submissions
✅ Article Creation & Marketing (5 per month)
✅ Landing Page Content Creation
✅ Service Page Content Creation
✅ Essential Pages Content Creation
✅ Social Media Setup & Optimization
✅ Optimization for 2 Landing Pages
✅ 6 Powerful Backlinks
✅ Google Business Profile Management
✅ Technical Optimization
✅ Speed Optimization
✅ CitySearch Local optimization
✅ GSC & GA4 Setup
✅ 2 Years Support
✅ Monthly Reporting Calls
✅ 4 Customer Review
✅ Blog Posting To GMB Account (4 per month)
❎ Guaranteed Leads in 60 Days
❎ Google Ads Management (For Instant Customer Leads)
Best for Larger Business
Includes:
✅ No Contract
✅ Free Web Development
✅ Dedicated Local SEO Expert
✅ 240 Hours SEO Work per Month
✅ Optimization for 4 Locations
✅ Up to 25 Keywords
✅ Competitor In-Depth Audit
✅ On-Page Optimization
✅ Off-Page Action Plan
✅ Premium Press Release Campaign
✅ Schema Markup
✅ Local SEO Audit
✅ 25 Local Directories Submissions
✅ Article Creation & Marketing (8 per month)
✅ Landing Page Content Creation
✅ Service Page Content Creation
✅ Essential Pages Content Creation
✅ Social Media Setup & Optimization
✅ Optimization for 4 Landing Pages
✅ 10 Powerful Backlinks
✅ Google Business Profile Management
✅ Technical Optimization
✅ Speed Optimization
✅ CitySearch Local optimization
✅ GSC & GA4 Setup
✅ Lifetime Support
✅ Monthly Reporting Calls
✅ 8 Customer Review
✅ Blog Posting To GMB Account (8 per month)
✅ Guaranteed Leads in 60 Days
✅ Google Ads Management (For Instant Customer Leads)
Note: E-commerce stores, crypto, medicine, CBD, nicotine products, and other specialized markets are not included. For these markets, we will discuss the details with you and provide a customized quote after analyzing your business.
Week 1-2: Audit and Setup
➤ SEO Audit
➤ Claim and optimize Google My Business (GMB) profile
➤ Website Optimization
Week 3-4: Analysis and Citations
➤ Local Citation Audit and Building
➤ Keyword Research
➤ Competitive Analysis
Week 5-6: Content Creation and Engagement
➤ On-Page SEO
➤ Content Strategy
➤ Internal Linking
Week 7-8: Link Building and Community Engagement
➤ Customer Reviews
➤ Social Media Integration
➤ Local Partnerships
Week 9-10: Local Link Building
➤ Local Link Building
➤ Social Media Engagement
Week 11-12: Expanding and Maintaining
➤ Adjust SEO Strategy
➤ Expand Content Strategy
➤ Regular Updates and Maintenance
Leadseo’s local SEO efforts have been instrumental in driving more qualified leads to our website. Since partnering with them, we’ve seen a 70% increase in local traffic, allowing us to connect with more potential customers in our area.
Before working with Leadseo, our website was struggling to rank in local search results. Their team’s expertise in keyword research and on-page optimization helped us climb the rankings significantly. Now, we consistently appear on the first page of Google searches for our target keywords, leading to a noticeable boost in website traffic and inquiries.
We were concerned about the lack of online reviews for our business. Leadseo’s positive review strategy helped us encourage satisfied customers to leave reviews on Google My Business and other platforms. This increase in positive reviews has not only boosted our credibility but also improved our local search ranking.
We appreciate Leadseo’s data driven approach to SEO. They use advanced tools and analytics to track our progress and make strategic adjustments to our campaign. This data centric approach ensures we’re always optimizing our online presence for maximum impact.
Leadseo takes the time to understand our unique business goals and recommend a customized strategy that integrates various services like local SEO and PPC advertising. This holistic approach has helped us achieve well rounded online success.
Working with Leadseo has been a smooth experience. Their team is highly responsive, knowledgeable, and always willing to explain things clearly and understandably. We appreciate the open communication and collaborative approach they bring to the table.
Look for a provider that has a successful track record in local SEO. Do they have any experience working with businesses in your industry? A company that understands the nuances of your particular market can tailor its strategies to achieve the best results.
Clear communication is important. Choose an SEO company that highlights honesty and will keep you updated throughout the process. They should be able to describe their strategies clearly and straightforwardly, as well as answer any queries you may have.
Be wary of companies promising quick fixes or unrealistic results. Effective local SEO is a marathon, not a sprint. Choose a company that focuses on long term, sustainable results achieved through ethical white hat SEO practices.
Reputation is important. Take time to research potential SEO companies. Read online reviews from previous clients and look for case studies that show their success in assisting businesses like yours to achieve local SEO goals.
The best companies will collaborate with you to better understand your specific business goals, target market, and local competition. They should create a specialized plan to reach your local SEO goals.
Local SEO helps your business appear higher in local search results, leading to more website traffic, leads, and ultimately, sales from local customers.
Local SEO can significantly increase your visibility in local searches, build trust with potential customers through positive reviews, and drive more qualified leads from your local market.
Leadseo offers a comprehensive suite of local SEO services designed to optimize your online presence and attract more local customers. These services include Local SEO Audit, Keyword Research & Strategy, Google Business Profile SEO, On-Page Optimization, and more see our Local SEO Services page for a full list.
We offer both individual local SEO services and customizable packages tailored to your specific needs and budget.
The cost of our local SEO services varies depending on the complexity of your needs, your competitive landscape, and the services you choose. We offer transparent pricing structures and a variety of local SEO packages to suit your budget. Contact us for a free consultation and quote.
Our approach is flexible. We offer both month-to-month contracts and longer term contracts depending on your preference and project scope.
Local SEO is an ongoing process, but you can expect to see some initial improvements within a few months. The timeline for achieving significant results depends on your industry, competition level, and the specific strategies implemented.
We provide comprehensive monthly reports that track your website traffic, lead generation, ranking improvements, and other key metrics so you can see the impact of our efforts.
Contact Leadseo today for a free consultation and discuss how our local SEO services can help your business thrive in the local market!