GMB is a free tool from Google that allows you to manage how your business appears in Google Search and Maps. It’s essentially your online storefront, visible to potential customers searching for businesses like yours in the UK.
Why is GMB important?
- Enhanced visibility and a well optimized GMB profile increase your chances of appearing in local search results, placing your business directly in front of interested customers.
- Credibility and trust a complete and informative GMB profile builds trust with potential customers. Include clear photos, accurate contact details, and positive reviews to showcase your legitimacy.
- Customer engagement GMB allows you to interact with customers directly through features like review responses and post updates. This fosters a sense of connection and encourages interaction.